Inside Adwords Blog Makes Obvious Claim About Branding in PPC
Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have...
View ArticleWhy Startups Need Search Marketing Experts
Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where...
View ArticleOrganic Wine Retailers Reveal Diverse PPC Strategies & Budgets
As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it...
View ArticleTiming is Everything in PPC and Social Media Marketing
There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such...
View ArticlePhone Calls Becoming More Important than Clicks in PPC Marketing
In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a...
View ArticleeBay Search Algorithm Getting Dirty with eBay Watchers
It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat”...
View Article10 Mistakes Startup Companies Should Avoid in PPC Marketing
Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or...
View ArticleTips on Growing a PPC Marketing Consulting Business
When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the...
View ArticleReasons Why Venture Capital Firms Need PPC Marketers
From a PPC Marketers perspective, Startups are looking for every advantage they can find to help launch their product or service to their prospected audiences. However, they have to be careful no to...
View ArticleInterview with Barry Schwartz of the Jewish Ad Network
In today’s online marketing world, we have become increasingly skeptical about jumping onto that next Ad platform that offers new and improved “bells & whistles” but in reality its just another...
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